There are four (4) main categories to consider when formulating a strategy: 1) Definition; 2) Analysis; 3) Scenario; and 4) Solution. A well-defined strategy considers numerous, multi-dimensional alternatives to achieving goals. It's also wise to document why certain possibilities were not selected over others. This will help support your decisions, clarify your actions, and provide perspective when measuring success.
The SCENARIO phase focuses on these questions:
This fun and creative phase is all about brainstorming options, identifying alternatives, and modeling what's possible. Process owners and key stakeholders alike can safely express ideas for the organization's benefit.
The DEFINITION phase poses questions like:
This is the time to align vision, mission, core values, and belief systems. We will then develop problem statements, goals, and objectives in support of these foundation items.
The ANALYSIS phase asks questions such as:
We use a number of qualitative and quantitative tools to perform: situational analysis; evaluation and assessment; skills inventories; SWOT analysis; and set boundaries or limitations.
The SOLUTION phase answers the questions:
Once the strategy is implemented and executed, it's time to monitor, measure, and report progress. This is the time to confirm accountability, re-evaluate outcomes, and fine-tune the new process.
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